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Clean Label Foods - This covers natural food production, innovation and distribution.

Key Clean Label Food figures and statistics

  • Since 2008 organic food sales have increased from$20.3 billion to $45.2 billion.

  • US retail sales of plant-based foods rose 20% to $3.3 billion in the first half of 2018, according to Nielsen data compiled for the Plant Based Foods Association (PBFA).

  • This same report found that sales of plant-based milk products were up 9% to $1.6 Billion, while cow’s milk sales were down 6%. These foods now comprise 13% of total milk sales.

  • Our company Maui Raw had revenues of 250K in 2018... and we project revenues of $1.3 million in 2019. This is just the beginning.

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So why are we investing in Clean Label and Whole Food companies over the next 10 years?  First and foremost, we believe eating the right kinds of food is the ultimate healer. At the same time, the wrong kinds of food is also the leading cause of chronic disease in the U.S. In a new Milken Institute report, U.S. health care costs for chronic diseases such as heart disease, cancer, diabetes, and Alzheimer’s disease totaled $1.1 trillion in 2016.

When lost economic productivity is included, the total economic impact was $3.7 trillion. This is equivalent to nearly 20 percent of the U.S. gross domestic product.

Unless Americans make changes in their lifestyles and the food industry changes the way food is prepared and marketed... the number of people with chronic diseases and the cost of treating them will continue to rise.

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People are beginning to wake up to the fact that food is either healing them and extending their life or killing them. As a result, the organic food movement has taken off. Since 2008 organic food sales have increased from $20.3 billion to $45.2 billion.

Currently, one of our main areas of focus is on plant-based foods which are designed to replace dairy products. The potential in this one area is enormous. US retail sales of plant-based foods rose 20% to $3.3 billion in the first half of 2018, according to Nielsen data compiled for the Plant Based Foods Association (PBFA).

This same report found that sales of plant-based milk products were up 9% to $1.6 Billion, while cow’s milk sales were down 6%. These foods now comprise 13% of total milk sales.

Our Maui Raw brand is poised to grow in this category. In fact, we’ve seen so much growth on the Hawaiian Islands that we currently can’t support the demand. As such, we are in the process of signing a Joint Venture deal with a heavyweight in the Whole Foods industry to move production and distribution to California.

The stats reveal to us that the Whole Foods industry is catching a big wave of steam and will continue to grow over the next 10 years. It’s abundantly clear that new ways need to be found to curb the chronic health epidemic we are seeing in the U.S. Orthogonal Thinker intends to ride this wave, just like we were in front of the Cannabis wave during these past 10 years.